It was on December 1st, 1914 in Bologna that the Maserati Brothers founded Maserati, a marque destined to go down in motoring history. Initially, the Maserati business was a workshop, operating in Bologna, at N° 1 Via de’ Pepoli; the Maserati Brothers started working on their own car designs from the outbreak of the First World War.
During the twenties and thirties, the Maserati garage continued to turn out racing cars for sale all over the world, also producing on-road cars with all the marque’s distinctive elegance combined with sporty performance derived from the racing circuit. In 1937, when the Orsi family took over management of the business, Maserati moved from its original headquarters in Bologna to a location in Modena, on Viale Ciro Menotti, where some of the marque’s key sports and GT cars are still designed and built today.
Today, the spirit of grand touring is embodied in the executive luxury Quattroporte flagship sedan, the striking Ghibli sports sedan and the Levante ‘Maserati of SUVs’ – each with a choice of petrol or diesel engines. Meanwhile, GranLusso and GranSport trims further accentuate either the cars’ effortlessly luxurious style or its dynamic, racing character.
Most recently, Maserati has returned to the world of racing with the MC20. The car was developed in the Maserati innovation Lab, built in Viale Ciro Menotti and debued in Modena. MC20 underlines the sporting credentials of the new model: MC is the acronym of Maserati Corse and 20 refers to 2020, the year which marks the start of a new phase in Maserati’s history. You can view Maserati’s latest innovation in person, on display at Barbagallo Maserati until the 31st January 2022.
Discover Maserati’s full history here.
